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Old 02-26-2019, 02:08 AM   #1
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Default Latest comments from Jeff Hanemaayer on future of Roadtrek

https://rvdailyreport.com/industry/h...-not-acquired/
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Old 02-26-2019, 11:48 AM   #2
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That reads like hopeful wishing and speculation on a bleak outcome of the former owner that no longer has any skin in the game.
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Old 02-26-2019, 12:29 PM   #3
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He appeared to think the warranties would disappear with the bankruptcy, and if that is correct it will certainly help keep the purchase price down.


What is hard to tell is what cancelling all those warranties do to the value of the Roadtrek brand. We heard from many people, for many years, that they got their Roadtreks over other brands at least somewhat or mostly because of the better warranty, so there would likely be lots of "negative ambassadors" out there if the company comes back without picking up the warranties.


I think that how much potential buyers think the brand is damaged would probably be the determining factor for if it sells or not. Of course the could probably just get the assets and them change the name, even if the products were mostly the same.
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Old 02-26-2019, 12:36 PM   #4
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That reads like hopeful wishing and speculation on a bleak outcome of the former owner that no longer has any skin in the game.
He has some skin in the game, my understanding is that the family still owns the Kitchener facility and it was being leased to the the subsequent tenants after the sale to the investment group.
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Old 02-26-2019, 12:47 PM   #5
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He has some skin in the game, my understanding is that the family still owns the Kitchener facility and it was being leased to the the subsequent tenants after the sale to the investment group.
Interesting. He didn't mention that. Real estate, especially bare bones factory shells are a dime a dozen and have no intrinsic value.
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Old 02-26-2019, 01:08 PM   #6
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Interesting. He didn't mention that. Real estate, especially bare bones factory shells are a dime a dozen and have no intrinsic value.
It depends on the location. Glancing at the RoadTrek facility in aerial photo, I bet that particular shell would go for at least $2 million anywhere near greater Houston. I don't know what the markets are like elsewhere, though.
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Old 02-26-2019, 01:21 PM   #7
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Interesting. He didn't mention that. Real estate, especially bare bones factory shells are a dime a dozen and have no intrinsic value.

We have been through the facility, although it was in 2009, and while it is a pretty normal manufacturing building, it has been setup for RV building and that would indeed reduce the cost of getting into the business compared to an empty shell. Probably the most expensive part of the setup was the painting areas and associated ventilation and pollution controls, or what we saw. The rest was some dividing walls, lifts, material handling stuff, racking etc. I am sure there is an office area and some 3D drafting and design stuff that would be also turnkey.


Not like buying an auto manufacturing facility with it all in place, but substantially less expensive than starting from scratch, IMO. The downside of it is that you would be stuck with a setup that may not be to your liking and not be the most efficient. When we were there, the place was literally chaos on the shop floor, and I have been in a lot of factories to compare to.
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Old 02-26-2019, 03:42 PM   #8
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Interesting. He didn't mention that. Real estate, especially bare bones factory shells are a dime a dozen and have no intrinsic value.
Actually he has mentioned it in many of the articles that I have read, and when he posted on the RT Facebook pages, he talked about it. He has certainly not made any secret of it. I wonder when the rent was last paid.
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Old 02-26-2019, 06:50 PM   #9
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I'd bet that abandoning the existing warranties will not be a big hit to the brand of Roadtrek that many of you would think it is.

New customers might be shaky in trusting the warranty from a restarted New Roadtrek, but that is easily solved by having the warranty be a 3rd party product, or offering attractive pricing on the vans.

Existing customers would shy away from another Roadtrek purchase because of being burned by their current warranty going poof? I doubt there really are that many repeat customers - I'd bet that the vast majority of RV purchases of this type are a one-and-done. Granted, some of us are crazy enough to have owned several vans, but I'll bet we are only 1-2% of the user base.
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Old 02-26-2019, 08:31 PM   #10
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Roadtrek did have a large base of repeat owners, at least they did before the end of family ownership, not sure how many have continued to be repeat customers since then. With Roadtreks, at least, I think you get a skewed representation of owners on the Internet. I suspect there is a very large base of owners who don’t do the social media thing.
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