As far as I can see, you can file this one under the same category as all the other cases in which we have been stenciling corporate logos on every public space and selling "naming rights" for branding nominally public services. In the current political environment, this is much easier to do than raising taxes to pay for necessary government functions. Don't be surprised if we soon start seeing "Good Sam" campgrounds in State Parks.
Let's pass on the essentially political discussion about whether this is good or bad.
Formerly: 2005 Airstream Interstate (Sprinter 2500 T1N)
Now!: 2014 Great West Vans Legend SE (Sprinter 3500 NCV3 I4)