Originally Posted by mumkin
Isn't that rather what Sportsmobile is already doing?
Sort of. I'm not sure Sportsmobile has the "elegant design DNA" to pull it off, at least with their current staff, nor to market it correctly.
Someone in another thread commented that their brand new units feel dated. I've only seen a few SMB builds because they're so hard to come by, so most of my opinion is based on their Web site and photos. If those are representative, the builds are really utilitarian, probably too utilitarian. For example, the wood paneling just doesn't look as good as others on the market.
Maybe this is a byproduct of having a lot of customers who want gear haulers (not SMB's preference) or of bad photos. Even the Web site feels like it was created by someone who values utility above clean design lines, though.
Sportsmobile does have fantastic market knowledge and an appreciation for order process, though.
I think it would be more likely that Advanced RV did this as a lower priced product which could deliver the same profit margin %. Advanced gets elegant design and build quality. A less expensive model that's a customer-reconfigurable shell might let them consider every inbound lead a prospective customer, and then build goodwill to sell them a totally custom Advanced model in 5-10 years.